faq.jpgQ: Selecting a graphic design studio is an arduous task and very subjective. What criteria should I use?

Q: What is Graphic Design?

(Q: What is NOT Graphic Design?)

Q: Why is graphic design necessary?

Q: What is a Graphic Designer and what exactly do they do? How do they differ from graphic artists, illustrators or marketing strategists?

Q: What is the design process? It all seems so intangible and hard to quantify.

Q: What exactly is a logo?


Q: Selecting a graphic design studio is an arduous task and very subjective. What criteria should I use?

A: First ask yourself what you want to achieve. Do you need a complete marketing strategy? Do you need an extension of your own efforts? Do you need an ongoing partner or one time assistance? Make a list of your needs and research other websites. If the content and presentation interest you enough to review their online portfolio, give them a call. Talk to the creative director or owner. Find out what their process is. If you get this far, make an appointment to visit their studio.

Since graphic design does not (yet) have a formal certification process like architecture or interior design, anyone can hang that shingle. In our opinion, a formal degree is almost a necessity as graphic design requires more than decorating a page. With an exchange of ideas between the client and the design team, purposeful writing and the arrangement of visual elements must do more than just please the eye. They need to persuade a person to take action!

As ethereal as this sounds, what you are about to hire is trust. Since all of the work the studio has created belongs other businesses or organizations, you will need to determine their potential for assisting you. Call the references the studio has provided and ask about their experience(s).

Keep a few things in mind when selecting a graphic designer or studio:

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Q: What is Graphic Design?

A: Graphic Design most simply is design that is READ (in words and/or pictures). Examples are ads, signs, web sites, film & TV titles, logos, posters, brochures, annual reports, books, magazines, packages, exhibits and displays, to name a few.
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Q: What is NOT Graphic Design?

A: Graphic design is not decoration, but the deliberate arrangement of two dimensional objects to convey information. Additionally, this studio’s philosophy is that graphic design is not fine art. Fine art is created for the sole purpose of personal expression. It is a bonus if someone else happens to admire it. Graphic design is created for the masses and must relay a message.

Other types of design include product design which refers to things people USE such as tools, machines, vehicles or instruments; and environmental design which refers to where people LIVE: interiors, structures, buildings, homes, gardens, parks and cities.
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Q: Why is graphic design necessary?

A: A well thought-out design saves time and money by presenting information in a clearly defined hierarchy that leads the reader. Graphic design is an instrument of organization and a medium for persuasion. It provides a means of relating objects or services to people, which assists in educating audiences about a product or service.

With sound, proven criteria for judging design effectiveness, businesses and organizations can benefit from a cohesive and credible company image.
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Q: What is a Graphic Designer and what exactly do they do? How do they differ from graphic artists, illustrators or marketing strategists?

A: Graphic designers are design generalists that always keep the “big idea” in mind. Their goal is to achieve visual solutions that are functional, appropriate, simple and economical. They try to get most of the people in a target group to respond positively to a visual message. Problems range from the simplicity of a sales flyer to the complexity of a sign system for an international airport. Some of the tools they use are:

Whether custom or stock, the world today is programmed to respond to photographic imagery. As a society, we are used to seeing high quality images both technically and creatively. The fastest way to lose an audience is to show them low qualtiy images. Please take a moment to read our special section on photography.
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Q: What is your design process?

A: Here is a brief overview of our process:

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Q: What exactly is a logo?

A: Quite simply, a logo is one of several types of Marks. These few basic terms effectively classify marks to form a logical working language for designers and clients:

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